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Knight Ridder Names New Publisher in Fort Wayne
Steven T. Broas, 43, has been named president and CEO of Fort Wayne Newspapers and publisher of The News-Sentinel. He was director of retail development on the Knight Ridder Corporate marketing staff – a position he held for one year. Prior to that, he served for four years as vice president/advertising for The Kansas City Star. He joined The Star in 1994, and worked his way up through a variety of sales positions.

“Steve is a team player who is determined to win, and his record attests to his success,” said Paula Ellis, Knight Ridder vice president/operations. “His strong history of revenue and profit achievement in Kansas City made him a natural to help stimulate core revenue growth and product diversification at our other large newspapers. We are very fortunate to have him now in Fort Wayne.”

In Kansas City, under Broas’ tenure, a Knight Ridder benchmarking study cited The Star’s advertising division as “Best Practice Newspaper” in all eight revenue categories. Broas was co-chair of a Knight Ridder revenue task force on ROP zoning. In negotiations, he drove revenue and rate to the top of Knight Ridder and Inland industry benchmarking metrics.

In his more recent role at Corporate, Broas took the lead in all aspects of new revenue initiatives at the company’s metro market newspapers. He handled analysis, benchmarking and development of retail best practices within the group. A culminating achievement was a five-month market development project in Philadelphia, resulting in three strategic initiatives that drove over $10 million of incremental revenue for Philadelphia Newspapers, Inc.

Broas is a 1986 graduate of the University of Wisconsin-Oshkosh with a B.S. in journalism with an advertising emphasis. He is on the Sales Force Advisory Board of the Kellogg School of Business at Northwestern University.

KR Acquires Minneapolis-St. Paul Edition
of The Employment News

Knight Ridder has purchased The Employment News, the leading free recruitment publication in the Twin Cities area of Minneapolis and St. Paul, from S and J Multimedia LLC, which owns similar publications in the Northeast and Colorado.

The move helps “broaden our offerings to customers, helping them effectively reach all segments of job seekers,” said Greg Goff, Knight Ridder’s general manager of targeted publications. “We’re adding the publication to a mix that includes CareerBuilder and the region’s top job fairs.”

Barbara LaMotte, recruitment advertising sales manager at the St. Paul Pioneer Press, was named publisher of The Employment News in Minnesota.
The Employment News publishes weekly North and South editions distributed at more than 3,800 Twin Cities locations. Another publication, Minnesota Health & Medical Careers, was included in the acquisition.

Knight Ridder Journalists Honored in
Overseas Press Club Awards

The Overseas Press Club honored Knight Ridder’s team of Hannah Allam, Tom Lasseter and the late Yasser Salihee with the coveted Hal Boyle Award for best newspaper reporting from abroad for Iraq: America’s Failing War. The judging committee said the team was “way ahead of other news organizations in recognizing that the deadly infighting between Shiites and Sunnis could turn into civil war.” Salihee, who was killed in Iraq, is the first journalist to be honored posthumously by the OPC since 1960.

KR Acquires Free-Distribution
Employment, Auto Publications

Knight Ridder purchased two leading free employee recruitment publications – Jobs and Careers in the San Francisco Bay Area and DFW Job Connection in the Dallas-Fort Worth area – and DFW Auto Connection.

“Advertisers will benefit from the combined strength of these recruitment titles, Knight Ridder’s investment in the CareerBuilder online platform and the reach of the classified sections of our daily newspapers,” said Greg Goff, Knight Ridder general manager/targeted publications. “Knight Ridder will now offer a broader range of advertising options than the competition.”

Jobs and Careers has published in the Bay Area for nearly 20 years. Its broad distribution throughout San Francisco, the Peninsula and the East Bay strengthens the position of the San Jose Mercury News and the Contra Costa Times.

DFW Job Connection publishes three zoned weeklies serving Dallas and Fort Worth.

DFW Auto Connection, along with Knight Ridder’s free AutoFinder, will cover the entire metro market. AutoFinder is a used-vehicles publication offering high circulation coverage and reasonable ad rates on color newsprint. AutoConnection, printed on high-quality gloss paper, features higher-end used cars and some new car lease deals. The two will make Knight Ridder the leader in free-distribution auto publications in the market.

“Combined with in Fort Worth and Star-Telegram classifieds, Knight Ridder offers the widest range of options to advertisers in the market,” Goff said. “We intend to continue publishing both utilizing the existing dedicated sales teams.”

Washington Bureau Wins Award
for Reporting on Veterans Issues

Discharged and Dishonored, a Knight Ridder Washington Bureau series on veterans’ issues, has won numerous awards, most recently the 2005 Sigma Delta Chi Award for Washington Correspondence from the Society of Professional Journalists. It also won Raymond Clapper Award for outstanding Washington journalism in the Scripps Howard Foundation’s National Journalism Awards.

Chris Adams and Alison Young of Knight Ridder’s investigative team wrote the series, which detailed how disabled veterans were harmed by bureaucratic inefficiencies in the Department of Veteran Affairs.

The articles ran in more than 30 Knight Ridder newspapers beginning in 2004 and continuing into 2005.

Among other things, the stories analyzed veterans’ satisfaction survey data, the VA’s own database of 3.4 million claims and other sources to discover that more than 13,700 veterans died while waiting for claims to be resolved and that as many as 572,000 others were missing out on their rightful disability payments. The series revealed that veterans in some states are far more likely to get high payments than those with the same disability in other states.

Much of the data used by the reporters was released only after Knight Ridder sued the VA in federal court.

The series also won second place in the Philip Meyer Awards, sponsored by Investigative Reporters and Editors and its National Institute for Computer-Assisted Reporting, and the Knight Chair in Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, for the best use of sophisticated research methods and computer-assisted reporting techniques.

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